Chapter 5: “Brand-strategier” by Tilde Heding

In: Markedskommunikation i praksis (2013), Editors: Kristian Eiberg, Sine Nørholm Just, Erich Kaare Karsholt & Simon Torp.

Published by: Samfundslitteratur

Language: Danish

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Chapter: ”Using the Dynamic Paradigm Funnel to Analyse Brand Management” (co-authors Charlotte F. Knudtzen and Mogens Bjerre)

In the anthology: ”Strategic Market Creation” (2008), (eds. K. Tollin and A. Caru)

Published by: Wiley

Language: English